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	<title>Cornerstone Blog</title>
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	<link>http://blog.cstonecanada.com</link>
	<description>Marketing Insight</description>
	<lastBuildDate>Tue, 15 May 2012 12:39:51 +0000</lastBuildDate>
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		<title>List Brokerage for The Fundraiser</title>
		<link>http://blog.cstonecanada.com/list-brokerage-for-the-fundraiser/</link>
		<comments>http://blog.cstonecanada.com/list-brokerage-for-the-fundraiser/#comments</comments>
		<pubDate>Tue, 15 May 2012 12:39:51 +0000</pubDate>
		<dc:creator>Jamie Lehman</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[List Brokerage]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.cstonecanada.com/?p=552</guid>
		<description><![CDATA[You’re trading lists with other Fundraisers.  But should you be renting too? In the List Business, we’re seeing Fundraisers trade lists more and more but this can be problematic. Imagine going fishing in the same spot as all of your friends. After a while you realize the fish aren’t biting due to all the clamour [...]


Related posts:<ol><li><a href='http://blog.cstonecanada.com/list-brokerage-for-the-new-mailer/' rel='bookmark' title='Permanent Link: List Brokerage for The New Mailer'>List Brokerage for The New Mailer</a></li>
<li><a href='http://blog.cstonecanada.com/list-brokerage-for-the-recurring-mailer/' rel='bookmark' title='Permanent Link: List Brokerage for The Recurring Mailer'>List Brokerage for The Recurring Mailer</a></li>
<li><a href='http://blog.cstonecanada.com/dncl-do-not-call-list/' rel='bookmark' title='Permanent Link: National Do Not Call List &#8211; Is it working?'>National Do Not Call List &#8211; Is it working?</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.cstonecanada.com/list-brokerage-for-the-fundraiser/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Memorable Moments from May 3rd Mobile Giving Forum</title>
		<link>http://blog.cstonecanada.com/memorable-moments-from-may-3rd-mobile-giving-forum/</link>
		<comments>http://blog.cstonecanada.com/memorable-moments-from-may-3rd-mobile-giving-forum/#comments</comments>
		<pubDate>Mon, 07 May 2012 13:34:55 +0000</pubDate>
		<dc:creator>Jamie Lehman</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://blog.cstonecanada.com/?p=539</guid>
		<description><![CDATA[“We are all pioneers of this channel and the definition of this channel” said Jim Manis, Chairman of the Mobile Giving Foundation at its first Mobile Giving Forum, held at the Metropolitan Hotel in downtown Toronto. A full house of Mobile enthusiasts were in attendance, including Cornerstone. The audience included representatives from Heart and Stroke [...]


Related posts:<ol><li><a href='http://blog.cstonecanada.com/mobile-marketing-to-help-green-our-planet/' rel='bookmark' title='Permanent Link: Mobile Marketing to Help Green our Planet?'>Mobile Marketing to Help Green our Planet?</a></li>
<li><a href='http://blog.cstonecanada.com/monthly-giving-attrition-%e2%80%93-how-to-stop-the-bleeding/' rel='bookmark' title='Permanent Link: Monthly Giving Attrition – How to Stop the Bleeding'>Monthly Giving Attrition – How to Stop the Bleeding</a></li>
<li><a href='http://blog.cstonecanada.com/why-you-business-needs-a-content-marketing-strategy-part-3/' rel='bookmark' title='Permanent Link: Why You Business Needs a Content Marketing Strategy &#8211; Part 3'>Why You Business Needs a Content Marketing Strategy &#8211; Part 3</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.cstonecanada.com/memorable-moments-from-may-3rd-mobile-giving-forum/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>List Brokerage for The Recurring Mailer</title>
		<link>http://blog.cstonecanada.com/list-brokerage-for-the-recurring-mailer/</link>
		<comments>http://blog.cstonecanada.com/list-brokerage-for-the-recurring-mailer/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 13:28:59 +0000</pubDate>
		<dc:creator>Jamie Lehman</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[List Brokerage]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.cstonecanada.com/?p=530</guid>
		<description><![CDATA[You’ve mailed for years, but are your expectations outdated? As Direct Mail Marketers, we all know that there are an increasing number of marketing channels available to us. We’re seeing fewer envelopes in our mailboxes and more movement towards online campaigns. This change presents a unique opportunity for mailers to stand out. However, it’s still [...]


Related posts:<ol><li><a href='http://blog.cstonecanada.com/list-brokerage-for-the-new-mailer/' rel='bookmark' title='Permanent Link: List Brokerage for The New Mailer'>List Brokerage for The New Mailer</a></li>
<li><a href='http://blog.cstonecanada.com/list-brokerage-for-the-fundraiser/' rel='bookmark' title='Permanent Link: List Brokerage for The Fundraiser'>List Brokerage for The Fundraiser</a></li>
<li><a href='http://blog.cstonecanada.com/dncl-do-not-call-list/' rel='bookmark' title='Permanent Link: National Do Not Call List &#8211; Is it working?'>National Do Not Call List &#8211; Is it working?</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.cstonecanada.com/list-brokerage-for-the-recurring-mailer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Marketing Do’s and Don’ts – Copy</title>
		<link>http://blog.cstonecanada.com/email-marketing-do%e2%80%99s-and-don%e2%80%99ts-%e2%80%93-copy/</link>
		<comments>http://blog.cstonecanada.com/email-marketing-do%e2%80%99s-and-don%e2%80%99ts-%e2%80%93-copy/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 13:49:50 +0000</pubDate>
		<dc:creator>Michelle Petricone</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.cstonecanada.com/?p=526</guid>
		<description><![CDATA[Direct marketing success is heavily dependent on the art of persuasion. In order to influence purchasing habits, email marketers need crafty copy that incents action. Persuasion entails the craft of using all the tricks of the trade to grab attention, create interest, provide benefits, give assurance and convey confidence. Thus, the copy in a campaign [...]


Related posts:<ol><li><a href='http://blog.cstonecanada.com/email-marketing-do%e2%80%99s-and-don%e2%80%99t-%e2%80%93-b2b-subject-lines/' rel='bookmark' title='Permanent Link: Email Marketing Do’s and Don’t – B2B Subject Lines'>Email Marketing Do’s and Don’t – B2B Subject Lines</a></li>
<li><a href='http://blog.cstonecanada.com/email-marketing-do%e2%80%99s-and-don%e2%80%99ts-%e2%80%93-avoiding-the-spam-filter/' rel='bookmark' title='Permanent Link: Email Marketing Do’s and Don’ts – Avoiding the Spam Filter'>Email Marketing Do’s and Don’ts – Avoiding the Spam Filter</a></li>
<li><a href='http://blog.cstonecanada.com/email-marketing-dos-and-dont-b2c-subject-lines-2/' rel='bookmark' title='Permanent Link: Email Marketing Do&#8217;s and Don&#8217;ts &#8211; B2C Subject Lines'>Email Marketing Do&#8217;s and Don&#8217;ts &#8211; B2C Subject Lines</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.cstonecanada.com/email-marketing-do%e2%80%99s-and-don%e2%80%99ts-%e2%80%93-copy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>List Brokerage for The New Mailer</title>
		<link>http://blog.cstonecanada.com/list-brokerage-for-the-new-mailer/</link>
		<comments>http://blog.cstonecanada.com/list-brokerage-for-the-new-mailer/#comments</comments>
		<pubDate>Thu, 05 Apr 2012 14:56:02 +0000</pubDate>
		<dc:creator>Jamie Lehman</dc:creator>
				<category><![CDATA[Database Marketing]]></category>
		<category><![CDATA[List Brokerage]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.cstonecanada.com/?p=516</guid>
		<description><![CDATA[New to List Rentals? Cornerstone wants to help you learn a bit about the process before you embark on it. If you are a first time Direct Mailer, it’s a good idea to prepare yourself with some preliminary list rental knowledge before diving in. You can do this by reading various Direct Mail publications, seeking [...]


Related posts:<ol><li><a href='http://blog.cstonecanada.com/list-brokerage-for-the-recurring-mailer/' rel='bookmark' title='Permanent Link: List Brokerage for The Recurring Mailer'>List Brokerage for The Recurring Mailer</a></li>
<li><a href='http://blog.cstonecanada.com/list-brokerage-for-the-fundraiser/' rel='bookmark' title='Permanent Link: List Brokerage for The Fundraiser'>List Brokerage for The Fundraiser</a></li>
<li><a href='http://blog.cstonecanada.com/dncl-do-not-call-list/' rel='bookmark' title='Permanent Link: National Do Not Call List &#8211; Is it working?'>National Do Not Call List &#8211; Is it working?</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.cstonecanada.com/list-brokerage-for-the-new-mailer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Marketing Do’s and Don’t – B2B Subject Lines</title>
		<link>http://blog.cstonecanada.com/email-marketing-do%e2%80%99s-and-don%e2%80%99t-%e2%80%93-b2b-subject-lines/</link>
		<comments>http://blog.cstonecanada.com/email-marketing-do%e2%80%99s-and-don%e2%80%99t-%e2%80%93-b2b-subject-lines/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 13:12:34 +0000</pubDate>
		<dc:creator>Michelle Petricone</dc:creator>
				<category><![CDATA[E-Mail Marketing]]></category>

		<guid isPermaLink="false">http://blog.cstonecanada.com/?p=512</guid>
		<description><![CDATA[Many of the best minds in the advertising business would agree that the opening statement of a television or radio commercial is the most important part of the ad. In those initial few seconds, the advertiser needs to convey to the audience “I am talking to you, pay attention and do not flick the channel [...]


Related posts:<ol><li><a href='http://blog.cstonecanada.com/email-marketing-dos-and-dont-b2c-subject-lines-2/' rel='bookmark' title='Permanent Link: Email Marketing Do&#8217;s and Don&#8217;ts &#8211; B2C Subject Lines'>Email Marketing Do&#8217;s and Don&#8217;ts &#8211; B2C Subject Lines</a></li>
<li><a href='http://blog.cstonecanada.com/segment-your-email-subject-lines-by-category/' rel='bookmark' title='Permanent Link: Segment Your Email Subject Lines by Category'>Segment Your Email Subject Lines by Category</a></li>
<li><a href='http://blog.cstonecanada.com/email-marketing-do%e2%80%99s-and-don%e2%80%99ts-%e2%80%93-avoiding-the-spam-filter/' rel='bookmark' title='Permanent Link: Email Marketing Do’s and Don’ts – Avoiding the Spam Filter'>Email Marketing Do’s and Don’ts – Avoiding the Spam Filter</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.cstonecanada.com/email-marketing-do%e2%80%99s-and-don%e2%80%99t-%e2%80%93-b2b-subject-lines/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Marketing Do’s and Don’ts – Personalization and Relevance</title>
		<link>http://blog.cstonecanada.com/email-marketing-do%e2%80%99s-and-don%e2%80%99ts-%e2%80%93-personalization-and-relevance/</link>
		<comments>http://blog.cstonecanada.com/email-marketing-do%e2%80%99s-and-don%e2%80%99ts-%e2%80%93-personalization-and-relevance/#comments</comments>
		<pubDate>Thu, 08 Mar 2012 18:42:45 +0000</pubDate>
		<dc:creator>Michelle Petricone</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.cstonecanada.com/?p=510</guid>
		<description><![CDATA[You’re making your way home on public transit and you overhear two complete strangers deep in conversation. Because they are speaking loudly you tune in for a minute.  But you quickly tune out because you’re not interested in what they’re talking about.  What if they were talking about something in which you were interested?  And [...]


Related posts:<ol><li><a href='http://blog.cstonecanada.com/email-marketing-do-you-loathe-spam-you-should-as-your-customers-certainly-do/' rel='bookmark' title='Permanent Link: Email Marketing: Do you loathe Spam?  You should, as your customers certainly do.'>Email Marketing: Do you loathe Spam?  You should, as your customers certainly do.</a></li>
<li><a href='http://blog.cstonecanada.com/email-marketing-do%e2%80%99s-and-don%e2%80%99ts-%e2%80%93-copy/' rel='bookmark' title='Permanent Link: Email Marketing Do’s and Don’ts – Copy'>Email Marketing Do’s and Don’ts – Copy</a></li>
<li><a href='http://blog.cstonecanada.com/email-marketing-do%e2%80%99s-and-don%e2%80%99t-%e2%80%93-b2b-subject-lines/' rel='bookmark' title='Permanent Link: Email Marketing Do’s and Don’t – B2B Subject Lines'>Email Marketing Do’s and Don’t – B2B Subject Lines</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.cstonecanada.com/email-marketing-do%e2%80%99s-and-don%e2%80%99ts-%e2%80%93-personalization-and-relevance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Data Retrieval Tool You Can Use</title>
		<link>http://blog.cstonecanada.com/the-data-retrieval-tool-you-can-use/</link>
		<comments>http://blog.cstonecanada.com/the-data-retrieval-tool-you-can-use/#comments</comments>
		<pubDate>Tue, 28 Feb 2012 21:28:53 +0000</pubDate>
		<dc:creator>Jamie Lehman</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[E-Mail Marketing]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[List Brokerage]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Advertising]]></category>

		<guid isPermaLink="false">http://blog.cstonecanada.com/?p=483</guid>
		<description><![CDATA[A recurring challenge that marketers face is getting at their customer data. They either have to wait for their IT departments to provide them with reports or they have to use desktop tools that are woefully inadequate. Cornerstone’s new web based tool &#8211; ListXpress - solves these problems. Stuart Young, Cornerstone’s Vice President of Data [...]


Related posts:<ol><li><a href='http://blog.cstonecanada.com/email-prospecting-don%e2%80%99t-let-appearances-fool-you-this-is-one-cool-tool/' rel='bookmark' title='Permanent Link: Email Prospecting: Don’t let appearances fool you, this is one cool tool!'>Email Prospecting: Don’t let appearances fool you, this is one cool tool!</a></li>
<li><a href='http://blog.cstonecanada.com/the-high-cost-of-deceased-data/' rel='bookmark' title='Permanent Link: The High Cost of Deceased Data'>The High Cost of Deceased Data</a></li>
<li><a href='http://blog.cstonecanada.com/canadian-holiday-marketing-strategies/' rel='bookmark' title='Permanent Link: Canadian Holiday Marketing Strategies'>Canadian Holiday Marketing Strategies</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.cstonecanada.com/the-data-retrieval-tool-you-can-use/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Marketing Do’s and Don’ts – Avoiding the Spam Filter</title>
		<link>http://blog.cstonecanada.com/email-marketing-do%e2%80%99s-and-don%e2%80%99ts-%e2%80%93-avoiding-the-spam-filter/</link>
		<comments>http://blog.cstonecanada.com/email-marketing-do%e2%80%99s-and-don%e2%80%99ts-%e2%80%93-avoiding-the-spam-filter/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 18:50:36 +0000</pubDate>
		<dc:creator>Michelle Petricone</dc:creator>
				<category><![CDATA[E-Mail Marketing]]></category>

		<guid isPermaLink="false">http://blog.cstonecanada.com/?p=478</guid>
		<description><![CDATA[It’s a typical weekday in the office and you’re working away until being interrupted by a phone call. “Hi there, I’m calling about the email I had sent about a week ago and I have yet to hear back from you.” Email? But you didn’t receive any emails… Sounds strange that glitches like this occur; [...]


Related posts:<ol><li><a href='http://blog.cstonecanada.com/email-marketing-do-you-loathe-spam-you-should-as-your-customers-certainly-do/' rel='bookmark' title='Permanent Link: Email Marketing: Do you loathe Spam?  You should, as your customers certainly do.'>Email Marketing: Do you loathe Spam?  You should, as your customers certainly do.</a></li>
<li><a href='http://blog.cstonecanada.com/email-marketing-dos-and-dont-b2c-subject-lines-2/' rel='bookmark' title='Permanent Link: Email Marketing Do&#8217;s and Don&#8217;ts &#8211; B2C Subject Lines'>Email Marketing Do&#8217;s and Don&#8217;ts &#8211; B2C Subject Lines</a></li>
<li><a href='http://blog.cstonecanada.com/email-marketing-do%e2%80%99s-and-don%e2%80%99t-%e2%80%93-b2b-subject-lines/' rel='bookmark' title='Permanent Link: Email Marketing Do’s and Don’t – B2B Subject Lines'>Email Marketing Do’s and Don’t – B2B Subject Lines</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.cstonecanada.com/email-marketing-do%e2%80%99s-and-don%e2%80%99ts-%e2%80%93-avoiding-the-spam-filter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The AFP Congress: A Treat for Fundraisers and Marketers</title>
		<link>http://blog.cstonecanada.com/the-afp-congress-a-treat-for-fundraisers-and-marketers/</link>
		<comments>http://blog.cstonecanada.com/the-afp-congress-a-treat-for-fundraisers-and-marketers/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 13:47:08 +0000</pubDate>
		<dc:creator>Jamie Lehman</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://blog.cstonecanada.com/?p=462</guid>
		<description><![CDATA[Do Fundraisers have a hunger for knowledge? The answer is an unequivocal yes if the AFP Congress, held on November 28th and 29th is any indication. Many of Cornerstone’s Clients and friends in the fundraising industry stopped by our booth to discuss some of their challenges, share their (many) success stories from the past year [...]


Related posts:<ol><li><a href='http://blog.cstonecanada.com/friends-for-fundraisers-on-facebook-and-twitter/' rel='bookmark' title='Permanent Link: Friends for Fundraisers on Facebook and Twitter'>Friends for Fundraisers on Facebook and Twitter</a></li>
<li><a href='http://blog.cstonecanada.com/artez-interaction-conference/' rel='bookmark' title='Permanent Link: Cornerstone @ Artez InterAction'>Cornerstone @ Artez InterAction</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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