Many companies have embraced Google Analytics because it is available at no cost. However because it is free a lot of companies have not invested the time to truly understand how to properly install and leverage Google Analytics.

As part of the search engine optimization process SEO’s will audit a web site’s source code. It is almost universal that we find that companies are not setting up their Google Analytics properly. Some of the most common mistakes we see include:

• Not setting up objectives and thus not measuring the success of web visits.
• Not tracking across domains properly (especially in ecommerce sites).
• Inadequate tagging.
• Poor understanding of reporting capabilities.

Google Analytics can offer a wealth of knowledge. However it is worth the investment to have it properly set up with professional Google Analytics experts.

Related posts:

1. Should you use your own brand name as a keyword when advertising on Google?
2. Google Remarketing – Pumping New Blood into Web Advertising?
3. The Basics of Writing Google PPC Ads

This entry was posted on Monday, August 22nd, 2011 at 10:23 am and is filed under Search Engine Optimization, Web Analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.